上海生生

行业背景

上海生生物流作为中国医药冷链服务行业的先行者，自成立以来一直专注于为生命科学、生物技术、药物研发、商业成品药等领域的客户，提供全链条一站式医药冷链服务。以“有温度的传递，呵护生命价值”为使命，立足国内，面向国际，不断构建全球运营网络，塑造业内优秀服务品质，竭尽所能为客户创造更大价值。

Industry Context

Since its founding, Shanghai Shengsheng Logistics has focused on offering a full chain of one-stop pharmaceutical cold chain services for clients in the fields of life science, biotechnology, drug research and development, and commercial finished drugs. Shanghai Shengsheng Logistics is a pioneer in China's pharmaceutical cold chain service industry. With the goal of "delivering with temperature, caring for the value of life" on a local and worldwide scale, we have been establishing a global network of operations, establishing exceptional service standards in the sector, and making every effort to provide value for our clients.

挑战

上海生生作为中国医疗冷链服务行业的先行者，为全球客户提供专业、高效、品质服务；面对业务国际化标准化的需求，生生期待通过品牌焕新，构建全新的视觉体系，使品牌更具影响力，以更加专业、国际、有温度的姿态焕发新的生命力。

Challenge

In response to the demand for international business standardization, Shanghai Shengsheng, a pioneer in China's medical cold chain service industry, looks forward to developing a new visual system through brand renewal, strengthening the brand's influence and giving it a fresh energy with a more professional, global, and friendly posture.

策略

我们对上海生生做了深入的研究，并对医药冷链服务行业成功品牌做了完整的视觉调研和分析，以生生“可复制的交付”这一业务核心优势作为品牌核心进行视觉表达，塑造差异化的视觉体系。

Strategy

We conducted an in-depth analysis of Shanghai Shengsheng and a thorough visual research and analysis of successful brands in the pharmaceutical cold chain service sector, using Shengsheng's core competitive advantage of "replicable delivery" as the core visual expression of the brand and creating a distinct visual system.

创意

全新的视觉体系从标识中提炼U作为核心创意，呈现不断扩散衍生之势；表达开放、温暖、传递的理念和可复制的交付的核心业务优势；以融合医疗和生命感的蓝绿，呈现严谨，专业，有温度感的视觉感知。

Idea

The new visual system takes the U from the logo as the central concept, expressing the momentum of ongoing proliferation and derivation, as well as the core business advantages of openness, warmth, transmission, and repeatable delivery. It also presents a strict, professional, and warm visual perception with the blue and green color scheme, which integrates a medical and life sense.

成果

全新的品牌体系于2023年2月对外正式启用；全新的视觉体系承载了上海生生作为行业先驱，传递温度，呵护生命的使命和全球生物医药冷链服务行业的领跑者的美好愿景，以更加国际、专业、有温度的姿态助力品牌生生不息的发展。

Results

The new visual system carries the mission of Shanghai Shengsheng as a pioneer in the industry, delivering temperature and caring for life, and the lovely vision of a global leader in the biomedical cold chain service industry, with a more global, professional, and warm gesture to help the brand's endless development. The new brand system was formally introduced to the public in February 2023.

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